Drivemode Partners With Arity And Answer Marketplace To Connect Drivers With Insurance Companies

Topic Tag | General

Drivemode Partners With Arity And Answer Marketplace To Connect Drivers With Insurance Companies

Companies use power of telematics and data analytics to give drivers access to personalized insurance offerings

REDWOOD CITY, CA, January 23, 2019 –  Drivemode, the automotive technology innovator founded by entrepreneurs from Zipcar and Tesla Motors, and Answer Financial the operator of Answer Marketplace, the nation’s first telematics-based advertising network, today announced they are partnering to connect drivers with insurance offers based on their optimal driving behavior. Answer Marketplace is powered by Arity, a mobility data and analytics company, and both companies are part of the Allstate Family of Companies.

Leveraging Arity’s technology, Answer Marketplace helps insurance companies deliver competitive and personalized insurance offers to the safest drivers through Drivemode’s safe driving app. Driving behavior-based advertising helps insurers better target their ideal customers while giving drivers an opportunity to benefit from their safe driving habits and secure the right insurance for their needs and budget.

Designed and developed to adhere to National Highway Traffic Safety Administration guidelines for driving apps, Drivemode provides a simplified dashboard for drivers to safely communicate, navigate, and access their most important apps, without the limitations of aging onboard automotive technology systems. Through Drivemode’s rewards menu, drivers can opt out of offers at any time.

“Working with Answer Marketplace and Arity gives Drivemode the opportunity to provide meaningful value to our users,” said Drivemode Co-Founder and CEO Yo Koga, who previously led Zipcar's international strategy and corporate development. “Safe drivers minimize hard braking, hard accelerations, and distractions on their phone. Through our app, insurers can compete for the business of the safest drivers and provide them with competitive insurance offers. We are pleased that we can now help our responsible drivers with a way to save on insurance.”

Fred Dimesa, VP, Answer Marketplace said, “For the first time, insurance companies can deliver personalized offers to potential customers based on actual driving behavior. The safest drivers are highly desirable customers for insurance companies and our partnership with Drivemode allows us to connect those drivers with the best offers in a highly competitive insurance marketplace.”

Drivemode enables smarter, safer, connected driving in any vehicle. Founded in 2014 by entrepreneurs from Zipcar and Tesla Motors, Drivemode is working to fundamentally change the way consumers use technology in the car. Drivemode offers a mobile-based connected car platform through consumer-facing apps, driver assistance and analytics for fleet managers, and a bring-your-own-device connected car solution for automakers. The Drivemode app has an automotive-grade interface designed and developed to adhere to National Highway Traffic Safety Administration safety guidelines for driving apps. Drivemode has raised $9.2M from industry leaders. Learn more at or download Drivemode at

Arity is a mobility data and analytics company that provides data-driven solutions to companies invested in transportation to enable them to make mobility services smarter, safer, and more economical. Insurance companies, automobile OEMs, shared mobility companies, and governments turn to Arity to better understand driving behavior, manage risk, operate more safely, and ultimately increase their bottom line.
The Arity platform is built on nearly 80 billion miles of historical driving data, and with 12 million active telematics connections and over 8 years of data directly from cars. With global offices and a Chicago headquarters, Arity was founded by The Allstate Corporation and launched in 2016. Visit for more information.

Answer Marketplace is the nation’s first telematics-based mobile advertising network, connecting insurers with millions of drivers through a network of auto-related mobile apps. Answer Marketplace™ is operated by Answer Financial® and powered by Arity®. Both companies are part of the Allstate® Family of Companies. Together, they deliver the first mobile advertising network with audience targeting based on driving risk.


Leah Schmerl 
Public Relations, Drivemode

Adrienne Hisoler
Communications, Answer Financial